I was hired as interim Creative Director at Simba, serving the global marketing organization to help build and flex the brand at scale. I built and lead my team to deliver transformative digital campaigns, content development and CRM at scale.
The below projects were all done in tandem with my team of designers (visual, UX, motion, etc.), writers and content developers. My role was to provide creative direction, conceptual thinking, strategy leadership and develop partnership ideas. I did roll up my sleeves occasionally to design and write but most of the execution was done by my talented team.
Agency: Simba In-House
Role: Creative Director, Concept, Brand, Strategy and Design
Year: 2018
Content
PARTNERSHips
Creative and Brand
I was also Creative Director for Simba’s biggest brand campaign - 'Made for Peace'