Along with a great team at BBH London, I led creation for Simba of an add campaign retelling the Cuban Missile Crisis as a way to illustrate the benefits of good sleep on decision making and emotional reactions. Our ‘Made For Peace’ campaign was the biggest campaign at Simba and featured on TV, organic social and digital ads.
The campaign was to highlight the fact, that if we each got a better night’s sleep, collectively we might all be a little more considerate, rational and collaborative – potentially having massive global consequences as a result. It seemed a pretty relevant message for 2019 and with a small adaptation on the end card it was the perfect way to carry the message from 1962 to present day… #F*CKTRUMP
Role: Creative Director
Year: 2019
Agency: BBH London
