While leading the Global Design Team at Hive, I led the team to launch Hive View, Hive’s newest product at the time. From a creative standpoint, I oversaw email marketing, social media marketing, web design, display ads and print projects. I also worked cross-functionally with product developers, project managers, SEO experts, and marketers. I produced and art directed many photoshoots to capture fresh photography for our products to use in various marketing channels.
Launching Hive View was a great learning experience and achievement for me, as it was my first use of the whole customer funnel across many disciplines to accomplish to launch a physical product which included Launch videos and ad campaigns for the UK and US. Producing and directing photo shoots for the upcoming quarters for our product and lifestyle photography was a challenge but was a great piece of work.
Role: Global Design Lead in-house agency
Year: 2016 - 2018
Agency: Wolff Olins & Chi & Partners
